تحلیل ابعاد و مؤلفه‌های تجاری‌سازی محصولات شرکت‌های دانش‌بنیان در بستر فن‌بازارها

نوع مقاله: علمی-

نویسنده

دانشگاه پیام نور- عضو هیات علمی

چکیده

تجاری‌سازی، فرآیندی غیرخطی و پیچیده مستلزم ایفای نقش بازیگران و عوامل مختلف با توانمندی‌های متفاوت است. فن‌بازار یکی از ابزارهایی است که با هدف سهولت در اجرا و محقق شدن سیاست‌های اقتصاد دانش‌بنیان و تجاری‌سازی محصولات در این حوزه به وجود آمده و در واقع، سامانه‌ای برای هدایت و نظارت بر مبادلات فناوری است. هدف از پژوهش حاضر تبیین و تحلیل نقش فن‌بازار در تجاری‌سازی محصولات دانش‌بنیان از طریق شناسایی و رتبه‌بندی عوامل مؤثر بر تجاری‌سازی در بستر فن‌بازار می‌باشد. روش پژوهش آمیخته است و از کسب نظر خبرگان حوزه فناوری برای دستیابی به ابعاد و مؤلفه‌های مؤثر بر تجاری‌سازی در بستر فن‌بازار استفاده شده است. نتایج تحلیل عاملی اکتشافی نشان داد که از میان 43 شاخص شناسایی شده مؤثر در تجاری‌سازی محصولات دانش‌بنیان در بستر فن‌بازار پس از چرخش متغیرها در نهایت 9 عامل شناسایی شدند که در مجموع 74/80 درصد از واریانس را تبیین نمودند. عوامل «بازاریابی فناوری»، «مشاوره و انتقال فناوری» و «عوامل حقوقی و تأمین مالی» به ترتیب در رتبه‌های نخست نقش فن‌بازار در تجاری‌سازی محصولات دانش‌بینان قرار گرفتند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Analysis of Dimensions and Components Affecting the Commercialization of Knowledge Base Products in the Market

نویسنده [English]

  • Mohsen Aazami
Payame Noor University
چکیده [English]

Commercialization as a nonlinear and complex process requires the role of different actors and agents with different abilities. One of the mechanisms that has been used to facilitate the implementation and realization of knowledge-based economy policies and the commercialization of products in this field is 'technology market "Techno market" as a technology for guidance and monitoring of technology Exchanges. The aim research objective is to explain the role of knowledge in the market of technology commercialization through identifying and Foundation products ranking factors affecting commercialization technology platform in the market. In this study, by considering Delphi technique and the opinion of experts tried to achieve the technology of component dimensions and influencing the market in the context of technology Commercialization. After the identification of the agents, the questionnaire distributed among the population, the component identified by the exploratory factor analysis rating. The results of the exploratory factor analysis showed that among the 43 identified effective index in the commercialization of knowledge in the context of Foundation products after-market fan spin variables, eventually operating detected 9 that in the total percentage of the variance of the jurist manmodend 80.738. That "Technology marketing", "consulting and technology transfer" and legal supply and financial factors to rank order of the role of the market in technology commercialization is the founder of knowledge products.

کلیدواژه‌ها [English]

  • Market technology
  • Commercialization
  • Knowledge-based companies
  • Technology marketing
  • Consulting and technology transfer
  • Legal factors and financing
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2.       Akbari, B., Kazazi, A., Loggi, M., & Amiri, M. (2016).Presenting a model for success in iranian defense technology market, Journal of Management Improvement, 10(1), 31, 33-54.
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4.       Bandarian, R. (2009).Marketing and commercialization of new technologies: steps, key facilitation and success factors, Technology Growth (Specialized Journal of Parks and Growth Centers), 19, 39-45.
5.       Flammini, S., Arcese, G., Lucchetti, M.C., & Mortara, L. (2018). Business model configuration and dynamics for technology commercialization in mature markets, British Food Journal, 119(11), 2340-2358, https://doi.org/10.1108/BFJ-03-2017-0125.
6.       Gbadegeshin, S.A. (2017). Commercialization process of high technology: A study of Finnish University Spin-off, Academy of Entrepreneurship Journal, 23(2).
7.       Gholami, D., & Rameazani, A. (2018). Identifying and ranking the components affecting the failure of knowledge-based companies in Iran and its ranking by AHP technique (The Case Study: Technology and Science Park of Kermanshah), Marketing and Branding Research, 4, 348-359.
8.       Grueber, M. (2010). Global R&D funding forecast: an overview, R&D Magazine, Can download in: http://www.rdmag.com/.
9.       Hejazi, A., & Mansou Hosseini, P. (2014).Environmental barriers to the transfer and commercialization of nanomedicine research results in Iran: a qualitative study, Journal of The Faculty of Paramedical Sciences, Tehran University of Medical Sciences (Payavard Salamat), 8, 2.
10.   Han, J. (2017). Technology commercialization through sustainable knowledge sharing from university-industry collaborations, with a Focus on Patent Propensity, 9, 1808; doi:10.3390/su9101808, http://www.mdpi.com/journal/sustainability
11.   Hosseini, S.J., Ansari, B., & Esmaeeli, S. (2001). Factors influencing commercialization of nano and biotechnology in agriculture sector of Iran, Journal of American Science,7(4), 255-258.
12.   Iran National Market Fan System Online, Market Fan Definitions and Terms, www.techmart.ir/en
13.   khaiatan, M., Elias, M., & Tabatabaeian, H. (2017). The sustainability pattern of knowledge companies in Iran, Quarterly Journal of Science and Technology Policy, 8(2), 49-62.
14.   Khodad Hosseini, S. H., & Sohrabi, R. (2008). National market technique in Iran; conceptual framework and operational requirements, Management Thought Quarterly, 2(1), 225-256.
15.   Malekifar, A. (2003). A new approach to technology trade and market research for research achievements, Ministry of Defense Training and Research Institute, Defense Technology Policy Office, October.
16.   Ministry of Science, Research and Technology Portal, (1997). Office of Technology Planning, List of Science and Technology Parks and Growth Centers.
17.   Mousaei, A., Sadraian, S., & Bandarian, R. (2008). Process modeling of technical knowledge commercialization of chemical products, Technology Growth, 16, 8-18.
18.   Movahedi, M., & Alaei Tabatabai, S. A. (2010). Identification and ranking of barriers to development of national technology buying and selling system in Iran, Quarterly Journal of Science and Technology Policy: Fall 2010, 3(1), 99.
19.   Pourezzat, A., & Heidari, H. (2012). Identification and classification of challenges and barriers to knowledge commercialization by Q. Quarterly Journal of Science and Technology Policy, 4(1), 49-62. (in Persian)
20.   Rogers, E.W. (2001). A theoretical look at firm performance in high tech organizations: what does existing theory tell us, The Journal of High Technology Management Research, 12(1), 39-61.
21.   Salari, A., Sohrabi, R., & Hosseini, S. J. (2003). Technology exchange platform fan, Pardis Technology Park in collaboration with Athena publishing, New York.
22.   Sehat, S., TaghaviFard, M.,Salami, R.,& Afsharian, M. (2019). Providing a model for predicting the successful implementing of talent management in knowledge-based companies, Strategic Management Studies Quarterly, 37, 41-60
23.   Shamsi, M., & Sadeghi, T. (2017). Identifying and ranking the factors affecting the commercialization of knowledge-based products for export, Journal of Information and Knowledge Management, Third Year, Spring, 21-35.
24.   Smulders, J., & Bretschger. L. (2007). Sustainable use of resources and economic dynamics, Journal of Environmental & Resource Economics, 36(1), 1-13.
25.   Tabaeian, S. K., & Bushehr, A. (2006).Advancing the relationship of industry and university within the framework of the National Innovation System: A Case Study of Market Technologies, National Congress of Government, Industry and University Collaborations for National Development.
26.   Wang, H.F., & Wu, K.Y. (2003). Modeling and analysis for multi-period, multiproduct and multi-resource production scheduling. Journal of Intelligent Manufacturing, 14(3), 297-309.
27.   Youngkwan, K., & Jongbok, P. (2017). Empirical study on the success of technology commercialization projects of firms, The Journal of Intellectual Property, 11(3).
28.   Zare, H., & Mirjalili, M. (2013).The pathology of the invention-analytical commercialization process in three territories of invention, environment and invention. Journal of Entrepreneurship Development, 6(4), 55-93.
 
 
1.       Abdullatif, N. S., Abdullah, A., & Mahajan, N. (2016). A pilot study of entrepreneurial orientation towards commercialization of university research products, Procedia Economics and Finance, 37(8), 93-99.
2.       Akbari, B., Kazazi, A., Loggi, M., & Amiri, M. (2016).Presenting a model for success in iranian defense technology market, Journal of Management Improvement, 10(1), 31, 33-54.
3.       Alaei Tabatabai, S. A. (2017). Challenges of shaping the technology market in Iran, Pardis Science and Technology Park Journal, 49, 13-15.
4.       Bandarian, R. (2009).Marketing and commercialization of new technologies: steps, key facilitation and success factors, Technology Growth (Specialized Journal of Parks and Growth Centers), 19, 39-45.
5.       Flammini, S., Arcese, G., Lucchetti, M.C., & Mortara, L. (2018). Business model configuration and dynamics for technology commercialization in mature markets, British Food Journal, 119(11), 2340-2358, https://doi.org/10.1108/BFJ-03-2017-0125.
6.       Gbadegeshin, S.A. (2017). Commercialization process of high technology: A study of Finnish University Spin-off, Academy of Entrepreneurship Journal, 23(2).
7.       Gholami, D., & Rameazani, A. (2018). Identifying and ranking the components affecting the failure of knowledge-based companies in Iran and its ranking by AHP technique (The Case Study: Technology and Science Park of Kermanshah), Marketing and Branding Research, 4, 348-359.
8.       Grueber, M. (2010). Global R&D funding forecast: an overview, R&D Magazine, Can download in: http://www.rdmag.com/.
9.       Hejazi, A., & Mansou Hosseini, P. (2014).Environmental barriers to the transfer and commercialization of nanomedicine research results in Iran: a qualitative study, Journal of The Faculty of Paramedical Sciences, Tehran University of Medical Sciences (Payavard Salamat), 8, 2.
10.   Han, J. (2017). Technology commercialization through sustainable knowledge sharing from university-industry collaborations, with a Focus on Patent Propensity, 9, 1808; doi:10.3390/su9101808, http://www.mdpi.com/journal/sustainability
11.   Hosseini, S.J., Ansari, B., & Esmaeeli, S. (2001). Factors influencing commercialization of nano and biotechnology in agriculture sector of Iran, Journal of American Science,7(4), 255-258.
12.   Iran National Market Fan System Online, Market Fan Definitions and Terms, www.techmart.ir/en
13.   khaiatan, M., Elias, M., & Tabatabaeian, H. (2017). The sustainability pattern of knowledge companies in Iran, Quarterly Journal of Science and Technology Policy, 8(2), 49-62.
14.   Khodad Hosseini, S. H., & Sohrabi, R. (2008). National market technique in Iran; conceptual framework and operational requirements, Management Thought Quarterly, 2(1), 225-256.
15.   Malekifar, A. (2003). A new approach to technology trade and market research for research achievements, Ministry of Defense Training and Research Institute, Defense Technology Policy Office, October.
16.   Ministry of Science, Research and Technology Portal, (1997). Office of Technology Planning, List of Science and Technology Parks and Growth Centers.
17.   Mousaei, A., Sadraian, S., & Bandarian, R. (2008). Process modeling of technical knowledge commercialization of chemical products, Technology Growth, 16, 8-18.
18.   Movahedi, M., & Alaei Tabatabai, S. A. (2010). Identification and ranking of barriers to development of national technology buying and selling system in Iran, Quarterly Journal of Science and Technology Policy: Fall 2010, 3(1), 99.
19.   Pourezzat, A., & Heidari, H. (2012). Identification and classification of challenges and barriers to knowledge commercialization by Q. Quarterly Journal of Science and Technology Policy, 4(1), 49-62. (in Persian)
20.   Rogers, E.W. (2001). A theoretical look at firm performance in high tech organizations: what does existing theory tell us, The Journal of High Technology Management Research, 12(1), 39-61.
21.   Salari, A., Sohrabi, R., & Hosseini, S. J. (2003). Technology exchange platform fan, Pardis Technology Park in collaboration with Athena publishing, New York.
22.   Sehat, S., TaghaviFard, M.,Salami, R.,& Afsharian, M. (2019). Providing a model for predicting the successful implementing of talent management in knowledge-based companies, Strategic Management Studies Quarterly, 37, 41-60
23.   Shamsi, M., & Sadeghi, T. (2017). Identifying and ranking the factors affecting the commercialization of knowledge-based products for export, Journal of Information and Knowledge Management, Third Year, Spring, 21-35.
24.   Smulders, J., & Bretschger. L. (2007). Sustainable use of resources and economic dynamics, Journal of Environmental & Resource Economics, 36(1), 1-13.
25.   Tabaeian, S. K., & Bushehr, A. (2006).Advancing the relationship of industry and university within the framework of the National Innovation System: A Case Study of Market Technologies, National Congress of Government, Industry and University Collaborations for National Development.
26.   Wang, H.F., & Wu, K.Y. (2003). Modeling and analysis for multi-period, multiproduct and multi-resource production scheduling. Journal of Intelligent Manufacturing, 14(3), 297-309.
27.   Youngkwan, K., & Jongbok, P. (2017). Empirical study on the success of technology commercialization projects of firms, The Journal of Intellectual Property, 11(3).
28.   Zare, H., & Mirjalili, M. (2013).The pathology of the invention-analytical commercialization process in three territories of invention, environment and invention. Journal of Entrepreneurship Development, 6(4), 55-93.