انجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Identifying and Explaining the Components of Nation Rebranding of Syria in the Tourism Industryارائه الگوی بازآفرینی برند ملی سوریه در حوزه گردشگری11713367710.22034/smsj.2022.133677FAحسان العجیدانشجوی دکتری، دانشگاه شهید بهشتی، تهران، ایران.بهمن حاجی پوردانشیار، دانشگاه شهید بهشتی، تهران، ایران0000-0001-8972-4002شهریار عزیزیدانشیار، دانشگاه شهید بهشتی، تهران، ایران0000-0002-7240-8553Journal Article20210412<strong>Aim and Introduction</strong>: The unpredictable and uncontrollable crises at different levels of business lead to the emergence of the concept of re-branding, which can help in rebuilding brands in any subject, place, and time at any level of activity. Nation branding of places at the national level, which known as countries, needs to be explained due to its side effects on the micro levels of political, economic, cultural, social activities, etc. As a country with a historical, cultural, political background and a strategic and attractive geographical location for tourists in West Asia due to its involvement in the civil war crisis, Syria is a case in point for the issue of re-branding at the national level. Some researchers have stated that there is a lack of studies and theoretical gaps in identifying the appropriate components, strategies, and marketing initiatives for destinations suffering from a long-term negative image. Therefore, the present study conducted with the aim of identifying components and explaining them in a nation's re-branding pattern in the tourism industry.<br /><strong>Methodology</strong>: The present study in terms of purpose; is practical and qualitative in terms of exploratory method. The strategy used is the classical Grounded Theory Approach. At the same time, from the perspective of the data collection method, this research has been done in the form of library and field studies using in-depth unstructured interview tools. The statistical population of the study consists of managers, experts, professors, and relevant researchers in the field of branding, marketing, tourism management in Syria. The statistical population of the study consists of managers, experts, professors, and researchers in the field of branding, marketing, tourism management in Syria. A purposeful judgmental and snowball approach to the point of information saturation used. Therefore, thirteen experts identified as the statistical sample of the research and participated in the interview process.<br /><strong>Findings</strong>: Findings showed the most important components of the nation's rebranding pattern in the field of tourism, including the seven-component process "improving the context, formation, crisis impact assessment, stakeholder management, restoration, relocation, and evaluation". Findings showed that the strategy of nation rebranding requires acceptable stability in environmental and contextual factors of the country such as political stability, safety and security, and reducing conflict. In the first place, identifying and formulating the structure of the staff responsible for planning and implementing nation-rebranding strategy, determining tasks and missions, and identifying relevant stakeholders are important factors in the success of the nation rebranding strategy. Success in the nation's rebranding strategy also requires the analysis of internal and external factors to identify strengths, weaknesses, opportunities, and threats that lead to an understanding of the image of Syrian tourism in the minds of target market audiences. Based on this analysis, a remedial plan is proposed that includes defining a strategic vision, identifying target markets, learning from the experiences of similar countries, redefining brand identity, and building national brand awareness by emphasizing success stories in the war, and funding. the effective nation rebranding of Syria requires ensuring the integration and coordination of communication and marketing strategies in order to successfully reposition the Syrian national brand. finally, a successful nation rebranding program requires continuous evaluation of the performance of all points of contact with the new national brand.<br /><strong>Discussion and Conclusion</strong>: The research showed that before starting the project of nation rebranding, the government should make progress in "improving the context of the country" as a precondition. Syria in general (both in the tourism sector and in other sectors) needs to pass laws and find quality mechanisms to attract investment and restore the trust of national and foreign investors (especially the Syrian diaspora networks) as a Prerequisite is the reconstruction and rehabilitation of destroyed infrastructure. Establishing an institution or organization that is responsible for managing the nation's brand as a whole is an important factor in the success of the nation's rebranding strategy. The success of a national rebranding strategy also depends on identifying target markets. In the case of Syria, we can focus on things like restoring traditional markets, targeting the markets of friendly countries like Iran, Russia, and China, and developing appropriate communication strategies. The National Brand Reconstruction Headquarters must define a new identity and transfer it to target markets locally and globally. To achieve this goal, there are several options, including historical and cultural tourism, religious tourism, dark tourism, adventure tourism, and so on. In order to raise national brand awareness locally and internationally, Syria can emphasize its success stories in the war, such as the victory over ISIS, the defeat of terrorism, or the cradle of civilizations and religions, and so on. These variables: Promotional activities, cost leadership strategies, inviting ideological leaders, journalists, bloggers to visit Syria showed the key roles, contrary to what has been portrayed in the foreign media about the situation in Syria, and the use of national brand ambassadors (such as sports, artistic, cultural, etc.) also play an important role in reflecting the country's personality and the positive traits that the nation wants to highlight. Event marketing, through the organization and financial support of cultural, artistic, and music festivals, play an important role in correcting and modifying the bad perceptions of the place. Activation of diaspora networks, in addition to financial benefits (foreign direct investment and individual transfers), has the potential to create a reputation for the mother country. Nation brand evaluation also has a significant impact on learning, correcting assumptions, and taking corrective action to address performance issues. The nation rebranding pattern provides a comprehensive guide and constructive guidance to the managers and nation branding professionals to develop a coherent Syrian brand recreation program in the field of tourism at the national level in order to reconstruct or alter the negative image. One of the limitations of the present study was the lack of access to a wide range of Syrian tourism industrial experts due to the current critical situation in Syria.بحرانهای غیرقابلپیشبینی و کنترل در سطوح مختلف کسبوکارها، موجب اهمیت مفهوم بازآفرینی برند شده است که میتواند به بازسازی برندها در هر موضوع، مکان و زمانی در هر سطحی از فعالیت کمک کند. برندسازی مکان در سطح ملی که با نام کشورها شناخته میشود، به جهت آثار جنبی آن بر سطوح خرد فعالیتهای سیاسی، اقتصادی، فرهنگی، اجتماعی و غیره یکی از حوزههای مهم و مغفول نیازمند تبیین است. سوریه بهعنوان کشوری دارای پیشینه تاریخی، فرهنگی، سیاسی و موقعیت جغرافیایی راهبردی و جذاب برای گردشگران در غرب آسیا به جهت درگیری در بحران جنگ داخلی، موردی قابلتأمل در موضوع بازآفرینی برند در سطح ملی است. پژوهش حاضر با هدف شناسایی مولفهها و تبیین آنها در قالب الگوی بازآفرینی برندملی در صنعت گردشگری انجام شده است. با استفاده از روششناسی نظریه دادهبنیاد با رویکرد کلاسیک، جامعه آماری شامل خبرگان دولتی و خصوصی صنعت گردشگری سوریه را انتخاب و با روش نمونهگیری غیر احتمالی گلوله برفی تعداد 13 نفر نمونه انتخابشده است. استفاده از مصاحبه بدون ساختار عمیق با هدف دستیابی به مفاهیم مورد نظر جهت گردآوری دادهها در دستور کار قرار گرفت. نتایج پژوهش نشان داد مهمترین مولفههای تشکیلدهنده الگوی بازآفرینی برندملی شامل هفت مفهوم «بهبود شرایط زمینه کشور، تشکیل ستاد بازآفرینی برندملی، مدیریت ذینفعان، ارزیابی تأثیر بحران بر برندملی، تدوین برنامه ترمیمی، جایگاهیابی مجدد و ارزیابی برندملی» هستند.https://www.smsjournal.ir/article_133677_3cc1610f3aa741da519d0f6738594336.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321The strategic ambidexterity framework of competitive advantage and legitimacyالگوی استراتژیک دوسوتوانی مزیت رقابتی و مشروعیت اجتماعی193814776410.22034/smsj.2022.147764FAشیوا سلاماتدانشجوی دکترای دانشگاه علامه طباطبایی، تهران، ایران.مهدی حقیقی کفاشدانشیار دانشگاه علامه طباطبایی، تهران، ایران.0000-0003-4154-5077شهرام خلیلنژاداستادیار دانشگاه علامه طباطبایی، تهران، ایران.0000-0001-9673-2369سیدصالح ترکستانیاستادیار دانشگاه علمه طباطبائی، تهران، ایران.0000-0002-0620-3410Journal Article20210807In recent years, having the organizational capability in simultaneous management of business and institutional goals has become more important. For instance, companies are increasingly expected to minimize the detrimental effects of their activities on the environment or to meet the expectations of social institutions, concurrent with improving their growth and profitability. This issue is especially significant in developing countries due to the underdevelopment of institutional structures as well as severe turmoil in the political, economic and social environment. Considering different and heterogeneous nature of the competitive and social goals in companies, the purpose of this study is to draw a model for the successful and simultaneous management of competitive goals along with gaining social legitimacy. Accordingly, by using case-study method we chose Golrang Industrial Group (GIG) as one of the successful Iranian holdings in managing the competitive and social environment, then required data were collected by examining the related organizational documents and conducting in-depth interviews. we afterward explained the effective components on the ambidextrous pattern of competitive advantage and social legitimacy by content analysis method.<br />The results showed that the concurrence of competitive goals and social legitimacy in a way that leads to strengthening each other, requires implementation of three key practices: 1. Creating new competitive and institutional rules (Changing the playing field), 2. Protecting the environment and gaining institutional support (Buffering strategy), and 3. Ensuring the goals operationalizing and securing the results (institutional leadership strategy).در نظریه نهادی سازمانها هم به دنبال مزیت رقابتی (با تأکید بر رقابت بر سر منابع کمیاب و اهمیت دادن به محیط وظیفهای) و هم مشروعیت اجتماعی (با تأکید بر دستیابی به مشروعیت از منظر ذینفعان اجتماعی با نفوذ و اهمیت دادن به محیط نهادی) بوده و برای دستیابی همزمان به این دو هدف به رویهها و فرایندهای مقتضی نیاز دارند. اما سیر مطالعات انجام شده در این بخش از سال 1977 نشانۀ عدم پاسخگویی به این نیاز درقالب ارائه مدلی تجربی از فعالیتهای لازم برای تحقق این همزمانی در سازمانها است. این شکاف نظری به ویژه در بستر کشورهای درحال توسعه نظیر ایران از اهمیت بیشتری برخوردار است. لذا فهم چگونگی برخورداری همزمان سازمانها از مزیت رقابتی و مشروعیت بهعنوان مساله اصلی پژوهش حاضر در نظر گرفته شد. در این پژوهش، گروه صنعتی گلرنگ به عنوان یک مطالعه موردی خاص در نظر گرفته شده و در چارچوب تحقیق کیفی - اکتشافی وضعیت آن مورد بررسی قرار گرفت. بدین منظور دادهها از طریق مصاحبه اکتشافی و نیمه ساختاریافته گردآوری و با استفاده از روشهای تحلیل تم و کدگذاری تحلیل شدند. بررسیها نشان داد مدیریت همزمان اقدامات رقابتی و مشروعیتآفرین از یک الگوی استراتژیک دوسوتوانی در 3 مرحله پیدرپی تشکیل میشود: مرحله اول ایجاد نهاد و بستر رقابت جدید، مرحله دوم ایمنسازی محیط از تلاطمهای نهادی و مرحله سوم اطمینان از جاری شدن برنامهها و تضمین نتایج مطلوب. الگوی استراتژیک دوسوتوانی پیشنهاد شده در واقع معرف محدودهای برای سازمان است که در این محدوده، سازمان میتواند مشروعیت خود را حفظ و در عین حال به تمایز توان رقابتی در قیاس با دیگران نیز دست یابد. بنابراین، سازمان اگر خارج از این محدوده اقدام به انتخاب استراتژی نماید، خود را در خطر از دست رفتن مشروعیت و یا تهدید اقدامات رقابتی برنامهریزی شده قرار خواهد داد.https://www.smsjournal.ir/article_147764_517297d386818504b5b1c0a98a1e41ef.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Scenario Futures Studies of Corporate Social Responsibilityسناریونگاری آیندهپژوهشی مسئولیت اجتماعی395514776510.22034/smsj.2022.147765FAرضا احمدی کهنعلیگروه مدیریت صنعتی، دانشکده مدیریت، دانشگاه هرمزگان، بندرعباس، ایرانطیبه عباس نژادگروه مدیریت صنعتی، دانشکده مدیریت، دانشگاه هرمزگان، بندرعباس، ایرانJournal Article20210603<strong>Aim and introduction</strong>: With the trend of sustainable development, the concept of social responsibility has become increasingly important. Over the past few decades, the term social responsibility has become very popular in modern companies. They are well aware of their role in relation to social responsibility in the three pillars of economic, social, and environmental. Currently, social responsibility is becoming a dominant approach in the research and actions of researchers and managers with the aim of aligning benefits with the environment and sustainable development. A review of the research background shows that despite the extensive research that has done in the field of scenario planning in various fields, there is little evidence of the application of scenario planning in the field of corporate social responsibility. In addition, considering the establishment of large industries in the Persian Gulf Mining and Metal Special Economic Zone and their production capacity, resource consumption, and destructive environmental consequences, the use of futuristic approaches in the field of corporate social responsibility is essential. Scenario planning provides an overview of the environment by identifying and focusing on the interactions between various trends and situations that may occur in the future. In this regard, the present study seeks to identify the factors affecting social responsibility in large companies operating in the Special Economic Zone of the Persian Gulf mining and metal Industries in Bandar Abbas and to draw believable scenarios based on the views of managers.<br /><strong>Methodology</strong>: This research based on the scenario method, and it is applied in terms of purpose. Participants in this study were 10 managers of companies located in the Special Economic Zone of the Persian Gulf Mining and Metal Industries who purposefully selected. The criteria for selecting these individuals based on the relevant organizational position, their knowledge of the subject, their job experience, and their education.In the first stage, literature review and expert opinions have used to identify the factors affecting social responsibility. Factors extracted from the literature review provided to the participants in the study. Based on their opinion, some factors removed, merged, or modified, and finally 32 factors affecting social responsibility obtained. In the next step, cross impact analysis method with MICMAC software used to determine the key factors affecting the CSR. Understanding the key factors is one of the most important steps in scenario-based planning. At this stage, the first 32 factors as effective factors in the previous stage analyzed with MICMAC software to determine the key factors affecting social responsibility. The dimensions of the matrix were 32 * 32, and the results of the cross-section analysis method showed that the degree of filling of the matrix is 70%, which indicates that the selected factors have affected each other in more than 70% of cases. On the other hand, the matrix based on statistical index and on two rotations of data has 100% utility and optimization, which indicates the high validity of the questionnaire and their answers. In the scenario development stage, 5 key factors affecting the company's social responsibility were included as the input for scenario development. The scenarios were plotted using the Wizard scenario.<br /><strong>Findings</strong>: Findings of this study show that five factors including factors of industry standards in the field of social responsibility, strategic orientation of the company to social responsibility, media and social groups, business ethics, and sanctions as key factors affect corporate social responsibility. The possible situations facing social responsibility for each of the key factors were determined according to the complexity and based on a range of favorable to unfavorable conditions. Possible scenarios plotted using the Scenario Wizard Software.<br /><strong>Discussion and conclusion</strong>: The results of combining 15 situations for 5 factors affecting corporate social responsibility, which include possible situations for the future, showed that 5 scenarios with high compatibility and 37 scenarios with low compatibility can be considered. Strong scenarios divided into three groups of scenarios: "optimistic", "intermediate" and "pessimistic" based on similarity and degree of desirability. The findings of this study show that the intensity of the impact of adverse situations is more than favorable situations. Therefore, companies should pay more attention to adverse scenarios to be prepared to face those situations.مسئولیت اجتماعی در حال تبدیل شدن به رویکردی غالب در تحقیقات و اقدامات پژوهشگران و مدیران است که با هدف همسویی منافع با محیط زیست و توسعه پایدار مد نظر قرار میگیرد. پژوهش حاضر در صدد شناسایی عوامل تاثیرگذار بر مسئولیت اجتماعی در شرکتهای بزرگ فعال در منطقه ویژه اقتصادی صنایع معدنی و فلزی خلیج فارس و ترسیم سناریوهای باورکردنی بر اساس نظر مدیران است. این پژوهش از لحاظ هدف کاربردی و از نظر ماهیت بر اساس روش سناریونگاری است. مشارکتکنندگان در این تحقیق 10 نفر از خبرگان آگاه به مسئولیت اجتماعی بودند که به روش هدفمند انتخاب شدند. برای تعیین عوامل کلیدی موثر بر مسئولیت اجتماعی از روش تحلیل ساختاری و تحلیل میکمک استفاده شد و سناریوهای پیش رو با استفاده از سناریو ویزارد ترسیم گردید. یافتههای این پژوهش نشان میدهد که پنج عامل کلیدی بر مسئولیت اجتماعی شرکتها تاثیرگذار هستند. نتایج حاصل از ترکیب 15 وضعیت برای 5 عامل مؤثر بر مسئولیت اجتماعی شرکت که شامل حالتهای ممکن برای آینده پیش رو است، نشان داد که 5 سناریو با سازگاری بالا و 37 سناریو با سازگاری ضعیف را میتوان در نظر گرفت. سناریوهای قوی براساس تشابه و درجه مطلوبیت، در سه گروه سناریوهای «خوشبینانه»، «بینابین» و «بدبینانه» قرار گرفتند. یافتههای این تحقیق نشان میدهد که شدت تاثیرگذاری وضعیتهای نامطلوب، بیشتر از وضعیتهای مطلوب است. بنابراین شرکتها باید سناریوها نامطلوب را بیشتر مد نظر قرار دهند تا آمادگی لازم برای مواجهه با آن وضعیتها فراهم گردد.https://www.smsjournal.ir/article_147765_30ec6b33f696ab5b7837c90c6a52ead6.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Social Capital and Value Co- Creation: Analyzing the Mediating Role of Structural Capital (Case Study: Export companies of ceramic tiles in Yazd province)سرمایه اجتماعی و رفتار هم خلقی ارزش: تحلیل نقش میانجی سرمایه ساختاری577213181810.22034/smsj.2022.131818FAرضا سپهونداستاد دانشکده اقتصاد و مدیریت، دانشگاه لرستان، خرمآباد، ایرانصابر تقی پوردانشجوی دکترا، دانشکده اقتصاد و مدیریت، دانشگاه لرستان، خرمآباد، ایرانمعصومه مومنی مفرددانشجوی دکترا، دانشکده اقتصاد و مدیریت، دانشگاه لرستان، خرمآباد، ایرانJournal Article20201121The determining role of social capital in creating behaviors that lead to shared value creation for the success of organizations led to the purpose of this study to investigate the impact of social capital on the Value Co- Creation with emphasis on the mediating role of capital Be structural. This study is applied in the field of descriptive survey studies in terms of purpose, application and in terms of data collection. The statistical population of the study consisted of managers and supervisors of Export companies of ceramic tiles in Yazd province. Using random stratified sampling method using Cochran's formula, 183 people were selected as the research sample. The data needed to analyze the relationships were collected using a questionnaire whose validity was assessed and confirmed using content validity ratio and content validity index and its reliability was assessed using Cronbach's alpha coefficient. Hypothesis analysis was performed using structural equation modeling with partial least squares approach using SMART-PLS software. The results show that social capital, in addition to having a direct effect on value co-creation behavior, also has a positive and significant effect on value co-creation behavior through structural capital.عصر مشتریمداری، توجه به آن و اهمیت مفاهیم مرتبط با آن همچون سرمایه اجتماعی را دوچندان نموده است. بر این اساس و با توجه به نقش تعیینکننده سرمایه اجتماعی در ایجاد رفتارهایی که منجر به ارزشآفرینی مشترک میان مشتریان و سازمانها در جهت موفقیت سازمانها و بهرهمندی از مزایای حاصله توسط مشتریان میشوند، موجب شد تا هدف از انجام مطالعه حاضر، بررسی تاثیر سرمایه اجتماعی بر رفتار همخلقی ارزش با تاکید بر نقش میانجی سرمایه ساختاری باشد. این مطالعه بر اساس هدف، کاربردی و از نظر نحوه جمعآوری دادهها در حوزه مطالعات توصیفی از نوع پیمایشی قرار دارد. جامعه آماری پژوهش را مدیران و سرپرستان شرکتهای کاشی و سرامیک استان یزد تشکیل دادهاند که با استفاده از روش نمونهگیری طبقهای تصادفی تعداد 183 نفر تعیین شدند. در این راستا، داده های موردنیاز جهت تحلیل روابط با استفاده از پرسشنامه که روایی آن با استفاده از نسبت روایی محتوا و شاخص روایی محتوا و پایایی آن به کمک ضریب آلفای کرونباخ ارزیابی و تایید شد، جمعآوری شد. تحلیل فرضیهها با استفاده از روش مدلسازی معادلات ساختاری با رویکرد حداقل مربعات جزئی به کمک نرمافزار SMART- PLS انجام گرفت که نتایج حاصلشده نشان میدهد که سرمایه اجتماعی علاوه بر اثرگذاری مستقیم بر رفتار همخلقی ارزش، از طریق سرمایه ساختاری نیز تاثیر مثبت و معناداری بر رفتار همخلقی ارزش دارد.https://www.smsjournal.ir/article_131818_c53356b66106e8fded7cca3f445abc3d.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Modelling Area of Innovation for University of Tehran to become an entrepreneurial universityطراحی چارچوب آیندهنگاری توسعه منطقه با محوریت تحولات اجتماعی و فرهنگی739513060410.22034/smsj.2022.130604FAحبیب زارع احمدآبادیاستادیار گروه مدیریت صنعتی دانشگاه یزدمحسن رضا آخوندزادهکارشناسی ارشد مدیریت صنعتی دانشگاه یزدعلی صفاری دربرزیمسئول پژوهش و فناوری دانشگاه جامع علمی کاربردی یزدJournal Article20201208<strong>Aim and introduction:</strong> The regional development of new conceptual areas in theoretical planning texts aims to create an appropriate framework for achieving life standards, change and improve existing processes in order to satisfy citizens. Regional development can include various concepts such as social, cultural, economic, human development and so on. Social and cultural development as the most important factors in regional development has always considered by researchers. Social development defined as the use of various systems, devices and mechanisms for the improvement and well-being of human life and social reproduction. The purpose of social development is to create and change social processes planned to enhance the well-being of citizens in relation to the dynamic process of economic development. The general purpose of this research is to identify and measure the relationships between variables affecting social and cultural developments with a scenario-based approach. Other objectives of this research; Identify the key factors affecting the process of social and cultural development in Yazd province, explain the favorable and unfavorable futures of social and cultural development in Yazd province and formulate possible scenarios and select the optimal scenario for the development of social and cultural future in Yazd province.<br /><strong>Methodology:</strong> The Methodology used in terms of purpose is exploratory, explanatory and descriptive. The Methodology used in terms of purpose is exploratory, explanatory and descriptive because the purpose of this study is to identify and extract key factors, variables and drivers in the development of regions of Yazd province with a focus on social and cultural developments. Since this study refers to explaining the relationships between key factors and variables, it considered explanatory and is a descriptive study considering that it describes the future development of Yazd province with a focus on social and cultural developments.<br /><strong>Findings:</strong> In the discussion of identifying the key factors of development of Yazd province in the social and cultural realm by studying upstream documents, 33 basic, intermediate and cross-sectional goals have summarized. Then, according to the mentioned objectives, the key factors of the research identified. These factors studied and analyzed using Mick Mac software to assess the effects and status of each of these variables in the formed system. The total number of relationships formed in this study is 975. Of the 975 relationships identified, 114 were zero-number relationships, indicating that factors did not affect or affected by each other. Based on the analysis of the matrix formed in this study, the indicators of social justice group, social capital and quality of life are among the indicators whose degree of effectiveness is greater than their degree of effectiveness and it should be noted that most indicators of the above groups also have a degree of impact Are systems. What can understood from the situation of the distribution of variables affecting the social and cultural development of Yazd province is the very severe instability of the system. In general, variables have two types of direct and indirect effects. By identifying these variables among the 33 factors studied in this study, 9 main factors were selected as key factors affecting the development of Yazd province. These factors have a direct impact on the upper quartile. All factors have been repeated with a slight change in their rankings in indirect effects, which seems to be effective in improving the quality of key factors. According to the objectives, 9 factors placed in 3 groups: social justice, social capital and quality of life. These factors used as the main basis of the province's scenario writing in this section. These factors can imagined in different situations in the scene in front of the province's planning to achieve the goals of the vision document and the missions of the province. For this reason, accurate analysis of the conditions ahead and definition of possible situations is the main requirement for developing scenarios. In order to work accurately at this stage, experts were consulted and finally, by summarizing them, 18 situations were defined for three factors.<br /> <br /><strong>Discussion and Conclusion:</strong> Considering that this research has been conducted in Yazd province, 6 completely compatible scenarios were observed, which indicate that a dynamic situation governs the behaviors of social and cultural factors in the province and not all of them should be managed with a single policy. In general, it should be said that the main result of this study indicates that in Yazd province, 3 key factors are the main actors influencing the social and cultural development process. Show, but on the other hand do not consider the occurrence of critical situations far from expected. This research has selected the key and sensitive province factors and emphasized their macro-roles and tasks in order to achieve the goals of the basic theory. Finally, the realization of social development with components such as improving the quality of life, achieving equality and social justice and strengthening social capital and enhancing human capabilities will be possible if development in other dimensions, including political development, economic development, special development, economic development, Cultural development has happened. According to Iran's experience, development, especially social development, can achieved only by removing the obstacles to development and providing its conditions by the socio-political system. The present research has done on the social and cultural development of Yazd province. Since this issue of development can discussed in all areas, it suggested that they write a script for the future development of other areas using the techniques presented in this research. Also, considering the importance of the results of this research, it is suggested that in future research, strategies and managers' observations in implementing the results of this research be examined.تحولات اجتماعی و فرهنگی از اهداف اصلی توسعه منطقهای محسوب میشود. این پژوهش با استفاده از رویکردهای آیندهپژوهی و همچنین مـدلهای برنامهریزی که بر اساس سناریو طراحی شده است، به بررسی توسعه اجتماعی و فرهنگی در استان یزد بر پایه سند چشمانداز ملی میپردازد. در گام اول پژوهش، 33 عامل شناسایی گردید که این عوامل به نوعی بر روند توسعهی اجتماعی و فرهنگی استان یزد اثرگذار بودهاند. پس از انجام مصاحبههای مختف با خبرگان، اقدام به شناسایی 9 عامل کلیدی از بین 33 عامل بر اساس اسناد بالادستی گردید. در ادامه برای هر یک از عوامل بر اساس سناریوهای مختلف، 18 وضعیت مطلوب و نامطلوب در آینـدهی استان مورد شناسایی قرار گرفت. در ادامه با تشکیل ماتریس اثرات متقاطع از طریق نرمافزار میکمک و همچنین بهرهگیری از دانش کارشناسان علوم اجتماعی در ارزیابی میزان تأثیرات وقوع هر یک از وضعیتها بر وقوع یا عدم وقوع وضعیتهای دیگر در استان، با استفاده از قابلیتهای نرمافزار سناریو ویزارد، 6 سناریوی با سازگاری بـسیار بـالا استخراج شد. نتایج پژوهش نشان از شناسایی 3 عامل، عدالت اجتماعی، سرمایه اجتماعی و کیفیت زندگی به عنوان بازیگران اصلی و مؤثر بر فرایند توسعه اجتماعی و فرهنگی در استان یزد دارد. همچنین نتایج پژوهش حاکی از آن است که وضعیت فعلی هر یک از عوامل شناسایی شده در پژهش، چندان مناسب نیست. سناریوهای احتمالی شکل گرفته در این پژوهش، امیدها را برای بهبود وضعیت توسعه در استان بالا میبرد. https://www.smsjournal.ir/article_130604_d1a756a5e16f36d0491525681ec40419.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Technical benefits of Enterprise architecture over organizational performance by mediated of business processتحلیل کارکرد فنی معماری سازمانی بر عملکرد سازمانی اصلاح فرایندهای کسب وکار سازمان9712112578210.22034/smsj.2022.125782FAحمیدرضا وزیری گهراستادیار و عضو هیئت علمی گروه مدیریت، دانشگاه پیام نور، تهران، ایران.0000-0001-7467-2617مجید خالقی راددانشجوی کارشناسی ارشدJournal Article20200519<strong>Aim and introduction:</strong> Today's businesses strongly influenced by environmental changes and change is always present as a constant parameter, what enables an organization or business to survive effectively and efficiently is its ability to respond in a timely manner, appropriate to developments and changes. One of the main concerns of managers in this turbulent and complex situation is how to minimize the effect of external stimuli on their organization, promote market share, customer satisfaction and ultimately steal the competition from competitors. Business owners have always sought appropriate responses to these stimuli, including reviewing the business and improving business processes, as well as the use of appropriate technology.<br />Enterprise Architecture is a set of business processes that help the organization in transforming its vision and mission of business to effective change at the organizational level, through a clear understanding of the current situation and improving it to a better situation in the future. Enterprise Architecture is more than just an organizational design; it takes into account all aspects of an organizational system. The process of Enterprise Architecture should done in a turbulent business environment with the least cost and the least time and in an optimal way.<br />In Enterprise Architecture, one of the main skills of an architect is to identify emerging technologies that have likely benefits for the business and embrace those technologies. Enterprise Architects also understand how business events, such as integration, acquisitions, etc, can lead to the development of new architecture. However, although less well known, Enterprise Architecture in general known as a tool to deal with the risks of the business environment and take a better performance.<br />The purpose of the present study is to investigate investigating the impact of Technical Benefits of Enterprise Architecture on Organizational Performance in respect to the mediating role of Business Process Benefits.<br /><strong>Methodology:</strong> The research method applied in terms of purpose and descriptive Correlational in terms of data collection. The statistical population consists of experts from NIOC. The sample size estimated at 356 by Cochran formula. Questionnaires were distributed and collected by unrandom sampling available among experts. The validity of the questionnaire confirmed using experts' opinions and its reliability confirmed by Cronbach's alpha coefficient before distributing. Structural Equation Modeling LISREL and SPSS software used for data analysis.<br /><strong> </strong><strong>Findings:</strong> The results showed that the technical benefits of Enterprise Architecture had a positive effect on organizational performance. The technical benefits of Enterprise Architecture have a positive impact on business process reform. Business process reform has a positive impact on organizational performance. The technical benefits of Enterprise Architecture with the mediating role of business process reform have a positive impact on organizational performance.<br /><strong>Discussion and Conclusion:</strong> Enterprise Architecture is one of the most important and widely used for strategic alignment of information technology with the business of the organization and a powerful tool for organizing complex information systems and achieving better performance. Obviously, the more agile the Enterprise Architecture can meet the needs of business stakeholders in complex and volatile conditions, surely the better the business goals will be achieved, and it means better performance.<br />Enterprise Architecture influenced by the principles defined for agile software development and agile management. With the difference, that agile Enterprise Architecture has its own characteristics. Classical Enterprise Architecture frameworks prescribe a framework for different types of business, and the documentation is done according to a specific format and a specific level of detail, and usually are produced a large volume of documentation, regardless of business needs and their prioritization. Agile methods enable users and stakeholders to participate more actively and effectively in the process. Agile methods consider all architectural stakeholders, such as architects, developers and project managers, as part of the teamwork and try to strengthen and improve business processes by using innovative methods.<br />Agile Enterprise Architecture is able to use special models, techniques and methods to describe the status quo and the desired situation of the turbulent organization. In addition, the agile Enterprise Architecture contains a special plan called the transition plan, which determines how to achieve the desired state of a turbulent organization. Agile Enterprise Architecture is results-oriented and focuses more on creativity and initiative of individuals. The importance and necessity of Enterprise Architecture is when due to unforeseen changes in technology and mission on a turbulent organization, existing methods of Enterprise Architecture suffer from many problems. In practice, this framework seeks to improve the organization's resource management and performance, from the beginning of entering the organization and strategies, goals and processes.<br />Changes in business processes, due to rapid developments in technology, especially information technology, have created a competitive environment that inattention to it can lead to endangering the life of the organization, and this is where Enterprise technical Architecture will be critical to achieving higher business performance.پژوهش حاضر به بررسی تأثیر کارکرد فنی معماری سازمانی بر عملکرد سازمانی با توجه به نقش میانجیگری اصلاح فرایندهای کسبوکار سازمان بر عملکرد سازمانی میپردازد. چارچوب نظری تحقیق، پیوندی را از استفاده مؤثر معماری سازمانی تا موفقیت سازمانی پیشنهاد مینماید. روش پژوهش از نظر هدف کاربردی و از جهت شیوه گردآوری دادهها توصیفی– همبستگی است. جامعه آماری شامل کلیه مدیران و کارکنان شرکت ملی نفت است، حجم نمونه با فرمول کوکران تعداد 356 نفر برآورد شد. پرسشنامهها به روش نمونه گیری غیر تصادفی در دسترس، میان کارشناسان و مدیران توزیع و گردآوری گردید. روایی پرسشنامه قبل از توزیع با استفاده از نظرات خبرگان و پایایی آن از طریق ضریب آلفای کرونباخ محاسبه شد و مورد تایید قرار گرفت. به منظور تجزیه و تحلیل دادههای تحقیق، از توصیف آماری و استنباطی با آزمون همبستگی و مدلسازی معادلات ساختاری به کمک نرمافزارهای SPSS و LISREL استفاده گردید. نتایج نشان داد، کارکرد فنی معماری سازمانی بر عملکرد سازمانی تأثیر مثبتی دارد. کارکرد فنی معماری سازمانی بر اصلاح فرآیند کسبوکار تأثیر مثبتی دارد. اصلاح فرآیند کسبوکار بر عملکرد سازمانی تأثیر مثبتی دارد. کارکرد فنی معماری سازمانی با نقش میانجی اصلاح فرآیند کسبوکار بر عملکرد سازمانی تأثیر مثبتی دارد.https://www.smsjournal.ir/article_125782_06c7fb2de3b85ef409ad67ffd2cc5fc8.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Challenges in implementing the strategic plan in the bank Industryچالش های اجرای برنامه ریزی راهبردی در صنعت بانکداری12314312522810.22034/smsj.2022.125228FAرضا اسماعیل پوردانشگاه گیلانعلی پریشانیدانشگاه شهید بهشتیسلمان عیوضی نژاددانشکاه شهید بهشتیJournal Article20201006Due to ambiguity of the environment, need for strategic planning in various industries is more important than ever. This study seeks to address the obstacles to the implementation of strategy in the bank industry. The statistical population of the study consists of experts in the field of strategy implementation who had experience in strategic staffs of the bank industry. These experts have selected by the snowball method, which is a non-random path for selecting participants. The data collection tool was an interview used in the second-generation of grounded theory. The results suggest that there are four main barriers to implementing the strategy: contextual barriers, input barriers, process barriers, and output barriers. Each of these barriers in the later stages of coding subdivided into smaller subdivisions, as follows: contextual barriers including economic, political, social and legal barriers; the input barriers including staffing, planned documentation, and budgeting; the process barriers including technical barriers, management barriers, and structural barriers.با توجه فضای ابهام محیطی نیاز به برنامه ریزی استراتژیک در صنایع مختلف بیش از پیش ضروری است . صنعت بانکداری هم با توجه به افزایش تعداد بانکهای خصوصی و دولتی از یک طرف و از طرف دیگر فضای حاکم بر کشور ایران بیش از بقیه صنعتها به بررسی آن نیاز دارد. پژوهش حاضر به بررسی موانع اجرای استراتژی در صنعت بانکداری پرداخته است. جامعه آماری پژوهش متخصصین عرصه اجرای استراتژی بودند که تجربهی حضور در پروژههای استراتژیک صنعت بانکداری را داشتند که بر مبنای روش نمونه گیری غیر احتمالی گلوله برفی تعداد حجم نمونه 12 نفر انتخاب شدند. ابزار جمع اوری داده ها مصاحبه بوده که از طریق نظریهی داده بنیاد از نوع دوم ان استفاده شده است . نتایج پژوهش نشان داد که چهار دسته مانع اصلی برای اجرای استراتژی شناسایی شدهاند عبارت بودهاند از موانع زمینهای، موانع نهادهای، موانع فرآیندی و موانع ستادهای. هر کدام از این دسته موانع در مرحلههای بعدی کدگذاری، به تقسیمبندیهای کوچکتری نیز تقسیم شدهاند که موانع زمینهای شامل موانع اقتصادی، موانع سیاسی، موانع اجتماعی و موانع قانونی؛ موانع نهادهای شامل کارکنان، اسناد برنامهریزیشده و بودجه و موانع فرآیند شامل موانع فنی، موانع مدیریتی و موانع ساختاری.https://www.smsjournal.ir/article_125228_fae9325309bcc7850b14941102816936.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321The Impact of Organizational Innovation on Export Performance with the Mediating Role of Radical and Extensive Technological Innovationتاثیر نوآوری سازمانی بر عملکرد صادراتی با نقش میانجی نوآوری فناورانه تحولگرا و گسترده14516312061210.22034/smsj.2022.120612FAاکبر مولاییدانشجوی کارشناسی ارشد مدیریت بازرگانی دانشگاه شاهدناصر یزدانیدانشیار گروه مدیریت بازرگانی دانشکده علوم انسانی دانشگاه شاهد0000-0002-5033-4944فاطمه کاظمیدانشجوی کارشناسی ارشد، دانشگاه شاهدJournal Article20200611<strong>Aim and Introduction:</strong> In this study, to properly understand the relationship between organizational innovation and technological innovation, specifically we intend to examine the impact of organizational innovation on radical and extensive technological innovations. We also measure the impact of radical and extensive technological innovations on export performance. This study contributes to the international trade and innovation literature by showing the different effects of technological innovation and organizational innovation on export performance. This understanding and knowledge is very important, because past research has provided very little empirical evidence of the relationship between organizational innovation and firm performance. Therefore, to close the existing theoretical gap, the main issue of the research is to examine the impact of organizational innovation and radical and extensive technological innovation on export performance.<br /><strong>Methodology:</strong> The present research in terms of purpose is applied and in terms of nature or method of data collection, is a descriptive (non-experimental) research and considered a correlation analysis in terms of the relationship between research variables. In studies that aim to test a specific model of the relationship between variables, the structural equation model is used; therefore, this method requires modeling in the form of causal diagrams. However, the statistical population of this study includes all employees and managers (production) of Iran Dairy Food Company in Tehran. The population volume are 380 people. To determine the sample size, the Cochran's formula used for a limited population. According to this formula, the sample size was 191 people. The 219 questionnaires distributed, 215 returned. After reviewing the questionnaires, 213 questionnaires analyzed. The content validity of the questionnaire obtained using the opinion of experts. Cronbach's alpha coefficient test used to measure the reliability of the questionnaire. The results of this test showed that Cronbach's alpha coefficient for all questions was 0/863. This indicates the high reliability of the questionnaire and confirmatory factor analysis used to ensure the validity of the construct.<br /><strong>Finding:</strong> Findings of this study show that organizational innovation affects export performance; also, organizational innovation affects technological (radical) innovation and technological (extensive) innovation. Finally, both technological innovation (radical) and technological innovation (extensive) variables affect export performance. Based on findings, it can said that in many industries, innovation has become the most important driver of competitive success and most companies in a wide range of industries owe more than a third of their sales and profits to products that have been created in the last five years. The emphasis on innovation in organizations is partly due to the globalization of markets. Global competition has pushed companies to produce distinctive products and services and constantly innovate.<br /><strong>Discussion and Conclusion:</strong> The findings of this study have many implications for international managers. The challenges of expanding into foreign markets can offset by a company's greater ability to differentiate itself through a series of incremental innovation efforts. It is important for managers to pay more attention to the progress of innovations not only in terms of processes and products but also in terms of organizational strategy, structure and administrative procedures. Acceptance of innovation is crucial for ensuring consistent behavior by exporting companies. The fit between innovation strategies and foreign market characteristics and demands increases the company's export performance. However, managers should also be aware that embracing more smaller technological innovations will enable exporting companies to better adapt to new external environments and improve their performance, rather than focusing solely on fundamental innovations. Based on the research findings, future researchers advised to consider other effective variables that affect export performance. Focus on identifying other effective mediating variables between organizational innovation, organizational performance and conduct research in other organizations and compare results. This research had a time limit and data collection was time consuming. Also, due to the limited statistical population of employees and managers of Iran Dairy Food Industries Company located in Tehran (production), the inability to generalize the results to other organizations. There are companies that suggest that this model tested in other industries and companies. In addition, conducting comparative research in several different industries with small, medium and large companies can provide significant and important results for managers, researchers, and studentsهدف از انجام این پژوهش، بررسی تاثیر نوآوری سازمانی بر عملکرد صادراتی با در نظر گرفتن نقش میانجی نوآوری فناورانه تحولگرا و گسترده است. این پژوهش از نظر هدف، کاربردی و از نظر روش گردآوری دادهها، پیمایشی (میدانی) به شمار می رود. ابزار گردآوری دادهها پرسشنامة بوده و جامعه آماری تحقیق شامل تمامی کارکنان و مدیران شرکت مواد غذایی صنایع شیر ایران واقع در شهر تهران بوده و حجم نمونه این تحقیق 213 نفر میباشد. به منظور تجزیه و تحلیل و آزمون فرضیه های تحقیق از مدل معادلات ساختاری به کمک نرم افزار LISREL و نرم افزار SPSS استفاده شده است. براساس یافته های این پژوهش نتایج نشان می دهد که نوآوری سازمانی بر عملکرد صادراتی تاثیر دارد، همچنین نوآوری سازمانی بر نوآوری فناورانه تحولگرا و نوآوری فناورانه گسترده تاثیر دارد در نهایت هر دو متغیر نوآوری فناورانه تحولگرا و نوآوری فناورانه گسترده بر عملکرد صادراتی تاثیر دارد.https://www.smsjournal.ir/article_120612_6c828df0314186c4727b6e4eb49d33cf.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Identifying and Prioritizing Mechanisms and Strategies for Realizing Social Responsibility in the Field of Human Resources ( Study: Natanz Education)مکانیزمّها و راهبردهای تحقق مسئولیت اجتماعی در حوزه منابع انسانی16518712095310.22034/smsj.2022.120953FAمحمدجواد عصارزادهدانشگاه پیام نور، نطنز، ایرانحمید رضا عامل اردستانیاستادیار، گروه مدیریت بازرگانی،دانشکده مدیریت و حسابداری،دانشگاه پیام نور،تهران،ایرانحسین ستوده آرانیمدیریت دولتی، دانشگاه پیام نور مرکز نطنز، ایرانJournal Article20200302Organizational Social Responsibility Organizations are actions in which companies consider their involvement in social activities and reduce the destructive effects of business on society and the natural environment. This article seeks to identify and prioritize Mechanisms and strategies for the realization of social responsibility in the field of human resources in one of the most important institutions of society and in terms of practical purpose and in terms of research method, descriptive-field (field). The statistical population consisted of a panel of twenty-five experts and specialists in this field who were selected through judicial sampling. To answer the research questions, by referring to the research literature and reviewing previous research, the mechanisms and strategies for realizing social responsibility are identified and using descriptive statistics methods (mean and standard deviation) and the opinions of experts and specialists in two rounds. Delphi technique, these factors were identified, modified and modified. The most important indicator of social responsibility in the field of human resources was determined using fuzzy ANP method and prioritization of these strategies using TOPSIS technique in fuzzy environment. According to experts and statistical analysis, the most effective dimensions for social responsibility in The statistical population surveyed, "Communication, Transparency and Social Dialogue", "Principles of Diversity and Equal Opportunities", "Continuing Education and Development", "Prevention, Health and Safety at Work", "Work-Family Balance", "Preservation" And the recruitment of labor, "fair and social rights and benefits," and "labor relations management" were chosen as priorities, respectively.مسئولیت اجتماعی سازمانها اقداماتی است که در آن شرکتها دخالت خود در فعالیتهای اجتماعی را در نظر میگیرند و اثرات مخرب کسبوکار بر جامعه و محیط طبیعی را کاهش میدهند. این پژوهش به دنبال شناسایی و اولویتبندی مکانیزمها و راهبردهای تحقق مسئولیت اجتماعی در حوزه منابع انسانی در یکی از مهمترین نهادهای تاثیرگذار جامعه است و از لحاظ هدف کاربردی و از نظر روش تحقیق، توصیفی- پیمایشی(میدانی) است. جامعه آماری شامل پانلی بیست و پنج نفره از خبرگان و متخصصان این حوزه بوده اندکه از طریق نمونهگیری قضاوتی انتخاب شدند. برای پاسخگویی به سوالهای پژوهش، با مراجعه به مبانی نظری و مرور پژوهشهای قبل، مکانیزمها و راهبردهای تحقق مسئولیت اجتماعی شناسایی و با بهرهگیری از روشهای توصیف آماری و نظرات خبرگان و متخصصین آگاه در دو دور تکنیک دلفی، این عوامل مورد شناسایی، تعدیل و اصلاح قرار گرفتند. مهمترین شاخص تحقق مسئولیت اجتماعی در حوزه منابع انسانی را با استفاده از روش ANP فازی تعیین نموده و به اولویتبندی گویههای این راهبردها با استفاده از تکنیک TOPSIS در محیط فازی پرداخته شد. طبق نظر خبرگان و تحلیلهای آماری، مؤثرترین ابعاد برای تحقق مسئولیت اجتماعی در جامعه آماری مورد تحقیق، «ارتباطات، شفافیت و گفتگوی اجتماعی»، «اصول تنوع و فرصتهای برابر»، «آموزش و توسعه مداوم»، «پیشگیری، بهداشت و ایمنی در محل کار»، «تعادل کار و خانواده»، «حفظ و جذب نیروی کار»، «حقوق و مزایای منصفانه و اجتماعی» و «مدیریت روابط کاری» به ترتیب اولویت انتخاب شدند.https://www.smsjournal.ir/article_120953_8cf72157428c2275563be975a97e4b6d.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321The dynamic model for assessing the intensity of competition in the metal industryمدل پویای ارزیابی شدت رقابت در صنایع فلزی18921112216910.22034/smsj.2022.122169FAجواد ناصریدانشگاه آزاد اسلامی واحد تبریز، تبریز، ایران.مصطفی مبلغیعضو هیئت علمی گروه مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد کرجJournal Article20200602Today, having a competitive strategy in hyper-competition markets is secret of sustainability, survival and success of organizations and companies and the first step to achieve to an effective competitive strategy is familiar and analysis of effective factors about competition. Effective factors of an industry help to company to recognize its own strength and weakness and by analyzing of effective forces on completion identify the company position against competitive factors and then with appropriate strategic actions improve its relative position.<br />This research is applied in terms of purpose and descriptive-survey and correlational in terms of data collection method. In this research, based on theoretical foundations and interviews conducted with experts in the field of competition and metal industries, 16 indicators related to competitive advantage in Iran's metal industries have been identified. Then, initial factorization of the variables and indices of the subset of components was done using exploratory factor analysis in SPSS software. To do this, a closed-ended questionnaire with a written template was designed, which has a 5-point Likert response range. The mentioned questionnaire contains 52 items related to the main indicators of the research, including: 1. internal organizational factors; 2. Perceptual value factors; 3. Environmental factors as independent variables and competitiveness factors as dependent factors.<br />The ideal aim of this study is achieving to economic growth and enter to global markets by competitive comprehensive model. Main purpose of research is providing the Comprehensive model to assess the intensity of competition in Iran metal industries .230 top manages in field of metal industries in East Azerbaijan included in this research that is taken a sample with volume 144 cluster-randomly from this population by Cochran formula.<br />Pearson correlation coefficient is used to test the hypotheses. Structural equations modelling method, SPSS and LISREL software are used to measure research structures.<br />The results showed that intra-organizational factors variable has positive effect with total coefficient 0.8 on competitive variable directly and indirectly. Creation variable of the perceptual value influenced on compatibility rate as directly with 0.02 coefficient. Environmental factors variable has positive effect on compatibility rate (direct effect 0.17 and indirect effect 0.59 and totally 0.76).standard unit increases. Latent variables could indicate 57% variable changes of compatibility rate.<br />In the evaluation of the structural part of the model, in which the relationships between internal and external variables were considered, it was shown that environmental factors had an effect on all three internal latent variables. Also, the variables of intra-organizational factors and the creation of perceptual value have directly influenced the competitiveness variable. The variable of intra-organizational factors has directly influenced the creation of perceived value with a coefficient of 0.51. The variable of intra-organizational factors has been able to directly and indirectly have a positive effect (with a total coefficient of 0.8) on the variable of competitiveness. This means that with an increase of one standard unit in the variable of intra-organizational factors, the level of competitiveness increases with a coefficient of 0.8 standard units.<br />The results of research indicate that during these years the factors affecting competition range from things such as cheap labor force, natural resources of countries and having sufficient capital to issues such as technical knowledge, economic conditions, competitive performance of companies and perceived value from the market and customers. It is changing and the companies that pay attention to the new competitive factors have high performance. Factors such as laws and regulations, government policies such as supporting and encouraging exports, government subsidies and customs laws on the one hand and the economic conditions governing the society. It is considered as one of the factors affecting the intensity of competition in global markets. In recent years, the embargo on the steel industry and other metals and the embargo on monetary transfers have presented Iran's metal industries with a great challenge. Also, the sanctions related to the purchase and transfer of technology and equipment have caused the country's industries to grow less than the manufacturing industries of the neighboring countries. Most of the leading companies have high profit margins, so companies should try to have a special position in the market compared to other competitors, and to maintain a superior position compared to other competitors, use new methods to improve competitive advantages and reach to the sustainable development. Technological changes and consumer needs are one of the main factors in the emergence of alternative and new products in industries, companies should increase the company's sales by providing special programs such as changes in the type of demand and other techniques by diversifying products and offering alternative products.نظریههای متنوعی تاکنون برای تشریح الگوی تجارت در کشورها و علت موفقیت آنها در سطح داخلی و بینالملل ارائه شده اسـت. کمبودی در تعداد تعاریف از رقابتپذیری و شدت رقابت دیده نمیشود. آنچه مشهود است بیان مدلهای رقابتی به صورت کلی است، لذا مشکل اصلی در فقدان تعریفی جامع از رقابـتپـذیری در صنایع خاص همچون صنایع فلزی است. هدف غایی تحقیق رسیدن به رشد اقتصادی و ورود به بازارهای جهانی از طریق یک مدل جامع رقابتی بوده است. هدف کاربردی تحقیق ارائه مدل پویا در راستای ارزیابی شدت رقابت در صنایع فلزی کشور ایران است. از تعداد 230 مدیر ارشد در حوزه صنایع فلزی استان آذربایجان شرقی نمونهای به حجم 144 به صورت تصادفی از این جامعه انتخاب شد. قلمرو زمانی تحقیق از مهر ماه 1394لغایت شهریور 1398 است. برای آزمون فرضیهها از معناداری ضریب همبستگی پیرســون و برای اندازهگیری سازههای پژوهش از روش مدلسازی معادلات ساختاری استفاده گردید. نتایج تحقیق نشان میدهد که متغیر عوامل درون سازمانی تأثیر مثبتی با ضریب کل 8/0 و متغیر ایجاد ارزش ادراکی، تنها بصورت مستقیم و با ضریب 02/0 میزان رقابتپذیری را تحت تأثیر قرار میدهد. همچنین متغیر عوامل محیطی (با تأثیر مستقیم 17/0 و غیرمستقیم 59/0 و در مجموع 76/0) تأثیر مثبتی بر میزان رقابتپذیری دارد. متغیرها در مجموع توانستند 57 درصد از تغییرات متغیر میزان رقابتپذیری را تبیین نمایند و این نشان میدهد که هدف غایی تحقیق نیز به همین اندازه تحت تأثیر قرار خواهد داشت.https://www.smsjournal.ir/article_122169_533dd7de22798949076f2752ea4d98ca.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321The pattern of the university innovation area in order to realize the policies of the entrepreneurial universityالگوی ناحیه نوآوری دانشگاهی بهمنظور تحقق سیاستهای دانشگاه کارآفرین21323012534310.22034/smsj.2022.125343FAعباس زارعی هنزکیاستاد دانشکده مهندسی متالورژی و مواد و رئیس پارک علم و فناوری دانشگاه تهرانهاشم آقازادهگروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایرانمهین رحیم پوردکتری سیاست گذاری علم و فناوری دانشگاه مازندران، بابلسرJournal Article20201009<strong>Aim and Introduction:</strong> Innovative economy has brought about fundamental changes and various opportunities for cities and businesses so that nowadays cities have turned to an innovation model based on "proximity " in order to attract the new generation of technology needed by companies and their industries. The required talents also prefer lifestyles and activities in urban environments, and entrepreneurial, innovative, and socially responsible universities are one of the key tools for achieving the goals of an innovative and knowledge-based economy. Area of Innovation is a specific area with its own management team that aims to economical development by promoting and attracting selected innovative businesses. Successful areas of innovation are important because they attract innovative industries, entrepreneurs and innovators as magnets.<br /><strong>Methodology:</strong> This research was conducted with a qualitative approach and for this purpose, after reviewing previous studies, 10 world-famous cases in the field of creating an area of innovation were reviewed, then interviews were conducted with experts in the field of innovation in the country.<br /><strong>Findings:</strong> By coding the data obtained from the review of global case study texts and interviews, the area of innovation model for the University of Tehran was suggested including 9 elements: 1) governance, policy, management and supervision, 2) functions of the area of innovation 3) characteristics of the are of innovation 4) Obstacles to launching and developing the area of innovation 5) area of innovation clusters, 6) area of innovation actors, 7) are of innovation communications, 8) are of innovation financing, 9) Commercialization of ideas.<br /><strong>Conclusion and Discussion:</strong> In terms of governance and policy, it is necessary to open the economy and connect the area of innovation to international markets, diversify the economic activities of the region, create a competitive cost policy for the region, plan branding of the region, pay attention to sustainable development and environment, strong industry relationship University - Government and citizens, facilitate the licensing and approval processes. In the managerial and supervisory dimension, multi-sectoral and multi-ownership management with more participation of the private and public sectors is recommended. The functions of the area of innovation are development in economic dimensions, socio-cultural development, development of entrepreneurship and business, personal empowerment and improvement of life. Area of innovation features are divided into hard, physical, tangible features and soft, intangible and non-physical features. Hard, physical and tangible features include the creation of pedestrian and bicycle paths, advanced public transportation and connection to key commercial and industrial points with the city through the construction of highways and subways, green area of innovation and attention to environmental issues and waste recycling, public green space and attention to the visual characteristics of the area, advanced technology infrastructure, smart area of innovation and the use of new telecommunications networks, new centralized control systems for heating and cooling pneumatic waste collection system, new energy network and clean energy, creative accommodation options and the availability of cheap accommodation, hotels and hostels, building an area-specific symbol such as a tower, creating a shared workspace, creating interaction spaces, creating a flexible office, commercial and laboratory space rental platform, a variety of facilities with Multiple use and establishment of restaurants, art centers, commercial centers, educational and cultural centers, entertainment centers, modern centers for festivals, concerts and exhibitions, preservation of historical monuments and revival of old symbols to attract tourists to the area, establishment of international growth centers, establishment of top and international universities in the region, establishment of excellent and world-class research centers, the presence of leading innovative companies, removal of the physical fence of universities and the possibility of communication with citizens taking into account the criteria of the Ministry of Cultural Heritage, Tourism and Handicrafts, restoration of heritage and historical, cultural and tourism buildings, Existence of special spaces and facilities for participation and education of children and adolescents, youth and women, existence of hypermarkets and restaurants and book cafes, health centers and clinics, hospitals and laboratories in the area of innovation, existence of cultural centers, Art, sports, entertainment and requirements in the area of innovation such as publishers, gym, swimming pool, cinema, museum.<br />Soft, intangible and non-physical features are other features of the area of innovation that emphasize natural and organic growth, the presence of talent around it, bottom-up growth and community participation, holding exhibitions, events and festivals in Area of innovation, holding working breakfasts between universities and companies based in the district and citizens, holding workshops, meetings and sympathy with the presence of citizens, creating associations and recruiting different members of the community, creating social platforms for voluntary activities to help students and the elderly, the establishment of non-governmental organizations in the district, the establishment of a consortium of cooperation between key actors in the area of innovation, facilitating access to capital and financing options, attractive tax plans and subsidies, providing programs and incentives to attract Foreign direct investment, professional and industry-friendly education, investment in research and development to stimulate talent, investment in education, the establishment of international schools in the area and education in industry from elementary school, the existence of creative schools and student clubs and entrepreneur and talent search, attracting immigrants and startups (Easy work visa), investment in vocational education and universities, demographic and cultural diversity, employment of women in innovative activities in the area of innovation, attention to social capital, the ability to create networking between individuals and companies and its promotion in the area , Enacting rules and regulations and transparency of licenses specific to the area of innovation, creating a culture and introducing people to new products - services and ideas, promoting entrepreneurial attitude in the area of innovation, the existence of incentives to participate in the area of innovation, formulating and establishing processes, Innovation mechanisms, platforms, networks or platforms pay attention to non-physical, intangible aspects, intellectual property rights, laws and regulations and mechanisms in the area of innovation. Barriers to the establishment and development of the area of innovation include perceptual and cognitive barriers, managerial and executive barriers, communication and information barriers, and environmental and cultural barriers that must be reduced or influenced as much as possible in order to solve them. Suggested clusters for the area of innovation of the University of Tehr aren, Information Technology Cluster, New Energy Technology Cluster, Health and Medical Technology and Innovation Cluster, Innovation and Media Technology Cluster, Culture, Art and Publishing, Biotechnology / Biotechnology Innovation Cluster And new technologies are in sports and of course it is recommended to prioritize and identify new clusters based on the needs. Actors in the Area of innovation of the University of Tehran, in addition to the University of Tehran, includes several other institutions and organizations. In terms of area of innovation communications, international communications include the internationalization of the area and the use of talents, centers, institutions, industries, businesses and international universities, and internal communications including the use of domestic power and the use of talents, centers, institutions, Industries, businesses, and domestic universities. Plan for area of innovation financing programs by venture capitalists, Innovation and Prosperity Funds, crowdfunding and financial innovations is necessary. To commercialize ideas, paying attention to networking, context building, and the core proce is critical. At the same time, the Innovation Department of the University of Tehran should try to differentiate itself based on its strategic geographical location and access to society, organic / natural growth, and access to talents.اقتصاد مبتنی بر نوآوری تغییرات اساسی و فرصتهای متنوعی را برای شهرها وکسبوکارها به همراه داشته است، بهگونه ای که امروزه شهرها برای جذب نسل جدید فناوری مورد نیاز شرکتها و صنایعشان به مدل نوآوری مبتنی بر نزدیکی و مجاورت روی آوردهاند، جاییکه استعدادهای موردنیاز آن نیز سبک زندگی و فعالیت در محیطهای شهری را ترجیح می دهند و دانشگاههای کارآفرین، نوآور و دارای مسئولیت اجتماعی یکی از ابزارهای کلیدی جهت تحقق این اهداف خواهندبود. هدف پژوهش حاضر، ارائه الگوی ناحیه نوآوری دانشگاه تهران بهمنظور تحقق سیاستهای دانشگاه کارآفرین است. این پژوهش با رویکرد کیفی و با روش تحلیل محتوا انجام شده و ابزار گردآوری دادهها بررسی متون و مصاحبه با خبرگان بوده است. بههمین منظور پس از بررسی مطالعات پیشین، 10 نمونه مطرح جهانی در زمینه ایجاد ناحیه نوآوری بررسی شده سپس مصاحبههایی با خبرگان حوزه نوآوری در کشور صورت گرفت. با کدگذاری دادههای حاصل از بررسی متون و مصاحبه ها، الگوی ناحیه نوآوری برای دانشگاه تهران شامل 10 عنصر حاکمیتی، سیاستگذاری، مدیریتی و نظارتی در ناحیه نوآوری، کارکردهای ناحیه نوآوری، ویژگیهای ناحیه نوآوری، موانع راهاندازی و توسعه ناحیه نوآوری، خوشههای ناحیه نوآوری، بازیگران ناحیه نوآوری، ارتباطات ناحیه نوآوری، تامین مالی ناحیه نوآوری تجاریسازی ایدهها و تمایزهای ناحیه نوآوری دانشگاه تهران ارائه و در نهایت برمبنای یافتهها، پیشنهادهایی بهمنظور ایجاد و توسعه ناحیه نوآوری دانشگاه تهران بیان شد.https://www.smsjournal.ir/article_125343_5c804826ca84dfd2432c908148b1c2ff.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Evaluation of Dynamics Strategies in a University Technology Companies Approachارزیابی راهبردهای پویای شرکتهای فناورانه دانشگاهی23125013060610.22034/smsj.2022.130606FAمحمدمهدی ارشادیدانشگاه صنعتی امیرکبیر، دانشکده مهندسی صنایع و مدیریت سیستمها0000-0002-7409-6469حنبف کازرونیپژوهشکده آماد، دانشگاه عالی دفاع ملی و تحقیقات راهبردیJournal Article20201208<strong>Aim and introduction:</strong> In today's competitive environment, many complexities have been created for different organizations. On the other hand, many sciences affect and affect human health, including pharmacy, therapeutic fields, and related technologies that can affect individual human health and general health due to changes in societies. Companies operating in this field will inevitably face many complexities. Therefore, the analysis and consideration of these complexities in strategic decision-making are done using various systems simulation methods in successful companies. The purpose of this paper is to evaluate the selected strategies for an academic technology company using simulations of system dynamics.<br /><strong>Methodology:</strong> This research was categorized in terms of interpretive paradigm, type of applied purpose, descriptive research method, combined approach (quantitative and qualitative), and collection of library and field information. To design an appropriate system model in this study, different dynamic system models were investigated and initial relationships were proposed for the case study. The relationships of the designed initial model were assessed using expert opinions in the framework of questionnaires. Also, the most important factors for examining the outputs of this company were examined in other questionnaires. It should be noted that before distributing the questionnaires among the demographic samples identified in this company, the validity and reliability of the questionnaires were evaluated based on Lauche and Cronbach's alpha methods. The focus of the field research used in this paper is on identifying relationships in business models using questionnaires, interviews, and content analysis. It is noteworthy that Vensim software was used to design the models of this article and SPSS software was used to examine the statistical metrics related to the questionnaires.<br /><strong>Findings:</strong> In this paper, the initial model was designed by examining the dynamics models of the system in different fields. This model was adjusted and redesigned for a case study based on the opinions of its experts. The final model was reviewed in terms of model boundary, model structure, proportionality, limit status, and reproduction of behavior based on the data and information of the company under study 10 years ago, and the issues that reduce the validity of the model were identified and corrected. Based on the results obtained from the mentioned steps, the dynamic system model for this company was designed and its validation in different dimensions was examined. Finally, the proposed model was able to show good performance according to information from a few years ago. Also, based on field studies in the company under the determined case study, appropriate output indicators were extracted as key criteria for evaluating the proposed strategies.<br /><strong>Discussion and conclusions: </strong>The effects of the selected strategic plans on the designed model were determined according to the most important criteria identified for this company based on the final results and the determined relationships. According to these results, each criterion has different fluctuations in different periods and the application of each strategy causes different changes in the fluctuations. Therefore, the strategy for different periods was selected according to the importance of each criterion from the perspective of the company’s managers in the case study. Then, the most effective strategy among the selected strategies for this company was introduced. The results showed that the best strategy can be different based on each criterion and each planning horizon; Therefore, the company must choose the best strategy based on the importance of each criterion in different time horizons. These results illustrate the complex nature of the organization in today's markets and the various sensitivities created based on each output metric. According to the research findings, there are sensitivities in the effectiveness of each strategy according to the output criteria, expert opinions, and different planning horizons, and their proper modeling with system dynamics can provide a good solution considering the existing complexities.<br /> در محیط رقابتی امروز، پیچیدگیهای زیادی برای سازمانهای مختلف ایجاد شده است. ازاینرو تحلیل و در نظرگیری این پیچیدگیها در تصمیمگیریهای راهبردی با استفاده از روشهای مختلف شبیهسازی سیستمی انجام میشود. هدف این مقاله ارزیابی راهبردهای منتخب برای یک شرکت فناورانه دانشگاهی با استفاده از شبیهسازی پویاییهای سیستم است. باتوجه به روششناسی پژوهش میتوان این پژوهش را از نظر پارادایم تفسیری، نوع هدف کاربردی، روش پژوهش توصیفی، رویکرد ترکیبی (کمی و کیفی)، گردآوری دادههای کتابخانهای و میدانی دستهبندی کرد. برای طراحی مدل سیستمی مناسب در این پژوهش، ابتدا مدلهای پویای سیستمی مختلف بررسی شدند و روابطی اولیه برای شرکت موردمطالعه پیشنهاد شد. روابط مدل اولیه طراحیشده با استفاده از نظرات خبرگان در چارچوب پرسشنامههایی ارزیابی شد. همچنین مهمترین عوامل برای بررسی خروجیهای این شرکت نیز در پرسشنامهای دیگر بررسی شدند. لازم به ذکر است که پیش از توزیع پرسشنامهها بین نمونههای جمعیتی شناساییشده در این شرکت، روایی و پایایی پرسشنامهها براساس روشهای لاوشه و آلفای کرونباخ بررسی شد. براساس نتایج مراحل ذکرشده، مدل پویای سیستم برای این شرکت طراحی و اعتبارسنجی آن در ابعاد مختلف بررسی شد. اثرات طرحهای راهبردی منتخب بر مدل طراحیشده باتوجه به مهمترین معیارهای شناساییشده برای این شرکت مشخص شد. باتوجه به نتایج، هر معیار در بازههای زمانی مختلف نوسانهای مختلفی دارد که اعمال هر راهبرد موجب تغییر در نوسانها میشود. لذا انتخاب راهبرد باتوجه به اهمیت هرمعیار از دیدگاه مدیران شرکت موردمطالعه و بازههای زمانی متفاوت انجام شد و اثربخشترین راهبرد بین راهبردهای منتخب برای این شرکت معرفی شد.https://www.smsjournal.ir/article_130606_f0af447e3944d5c1a3fb3f57340bfbf3.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Customers' Attitudes towards the Mobile Banking and its Impact on the Intention to Useنگرش مشتریان همراهبانک و تاثیر آن بر قصد استفاده25126514891210.22034/smsj.2022.148912FAحسین عظیمیدانشیار گروه مدیریت و حسابداری، دانشکده علوم انسانی، دانشگاه زنجان، زنجان، ایران0000-0002-8282-4569Journal Article20200314<strong>Aim and introduction</strong>: The corona pandemic situation and the pervasive growth of information technology have strengthened banking services to customers via mobile phones. However, there are many concerns about customers' attitudes and intentions to use mobile banking. The present applied research has been conducted with the aim of investigating the issue.<br /><strong>Methodology</strong>: The research method in this research was a quantitative of a survey type and the statistical population of this research was the staff of Zanjan University. Using Cochran's formula, the number of statistical sample was calculated at 202 who answered the questions in a non-probability way of the available type.<br /><strong>Findings</strong>: The instrument was a standard questionnaire that due to localization, its validity and reliability were both reconfirmed in this research. The convergent validity of the structures was comfirmed by using the extracted mean variance (AVE) criterion above the value of 0.4 and reliability was also confirmed with Cronbach's alpha (0.878 above 0.7) and combined reliability (CR), above the standard value of 0.6. Using PLS software, the Findings showed that perceived usefulness, perceived ease of use, social effects and facilitation of the conditions had a positive and significant effect on the attitudes toward the mobile bank, but the effect of perception of competency, benevolence and security and privacy on attitude toward the mobile bank was not significant. The results also showed the effect of attitude towards the mobile bank on the intention to use the mobile bankشرایط نوسانگرایی کرونا و رشد فراگیر فناوری اطلاعات، موجب تقویت خدمات بانکی به مشتریان از طریق تلفن همراه شده است. با این حال، نگرانیهایی در مورد نگرش و قصد مشتریان به استفاده از همراهبانک وجود دارد. پژوهش کاربردی حاضر با هدف بررسی این موضوع به اجرا درآمده است. روش تحقیق در این پژوهش، کمی از نوع پیمایشی و جامعه آماری، کارکنان دانشگاه زنجان بودند. با استفاده از فرمول کوکران، تعداد نمونههای آماری 202 نفر محاسبه شد که به روش غیراحتمالی از نوع در دسترس به پرسشها پاسخ دادند. ابزار، پرسشنامه استانداردی بود که به دلیل بومیسازی، در این پژوهش مجدداً روایی و پایایی آن تایید شد. روایی همگرای سازهها با استفاده از معیار میانگین واریانس استخراجشده (AVE) بالاتر از مقدار ملاک ۴/۰ مورد تایید قرار گرفت و پایایی نیز با آلفای کرونباخ (۸۷۸/۰ بالاتر از 7/0) و پایایی ترکیبی (CR) بالاتر از مقدار استاندارد ۶/۰، مورد تایید قرار گرفت. با استفاده از نرمافزار PLS یافتهها نشان داد، سودمندی درک شده، سهولت استفاده ادراک شده، تاثیرات اجتماعی و تسهیل شرایط، بر نگرش نسبت به همراهبانک تاثیر مثبت و معناداری گذاشته، اما تاثیر درک شایستگی، خیرخواهی و امنیت و حریم خصوصی بر نگرش نسبت به همراهبانک، معنادار نبود. همچنین نتایج بیانگر تاثیر نگرش نسبت به همراهبانک بر قصد استفاده از همراهبانک بود.https://www.smsjournal.ir/article_148912_c624197e2c010514181aef9028553f2e.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Model of meritocracy proponents in the administrative system of disadvantaged areasالگوی پیشرانهای شایستهسالاری در نظام اداریِ مناطق کمبرخوردار26728214891310.22034/smsj.2022.148913FAعبدالباسط مرادزادهگروه مدیریت - دانشکده علوم انسانی و مدیریت - دانشگاه ولایت - ایرانشهر - سیستان و بلوچستان - ایران0000-0003-0709-1171محمد عثمان حسین برگروه علوم اجتماعی - دانشکده علوم انسانی - دانشگاه سیستان و بلوچستان - زاهدان - ایران0000-0003-3330-9314حبیب الله سالارزهیگروه مدیریت - دانشکده مدیریت و حسابداری - دانشگاه سیستان و بلوچستان - زاهدان - ایران0000-0002-3518-1425Journal Article20201017<strong>Aim and introduction:</strong> Benefiting from specialized, committed, creative and capable human resources has a great role in the sustainable development of today's societies. In the meantime, identifying and employing managers with the mentioned characteristics, as well as being able to apply the correct and dynamic management style, will greatly increase the productivity of organizations. Competent and nurturing systems, by training capable managers, bring development and social well-being to communities. On the other hand, insufficient attention to the issue of meritocracy in the social system is the result of factors that in the cultural field are mainly influenced by the lack of correct modeling, the existence of incorrect intellectual, ideological and ethnic prejudices and disregard for national interests in appointments. This process has more complex dimensions in Sistan and Baluchestan province. Although professional, compassionate, dynamic, conscientious and committed managers are serving in the administrative body of the province, but in the meantime, the existence of managers with traditional, unprofessional and immoral style, have created many obstacles to the development of the province and They continue their harmful and harmful management, beyond imagination, it has caused backwardness, waste of resources and delay in the development process of the province. At the same time, due to the special conditions of the province, the existence of such management styles and perspectives, in the long run, in addition to wasting material resources, will deal a severe blow to social capital and the unity and integrity of the province. Considering the issues and necessities mentioned in connection with the study of the concepts of "professionalism and meritocracy", the present study institutionalizes and examines the mentioned concepts with the approach of sustainable development in Sistan and Baluchestan province. Since in the new research of development management, professionalism in the administrative system has been considered as a basic element, this research aims to discover and explain the existing process of the administrative structure of the province so that it can help to develop and understand this concept. Create a wider than that. Therefore, the main purpose of this study is to investigate the current situation of the administrative structure in Sistan and Baluchestan province and design a model as a driver and basis for managerial competencies to operate in this province. Accordingly, answering the following question is the main purpose of the present study: What are the dimensions, components and features of a model that can explain the drivers and contexts of institutionalization of meritocracy and professionalism in the administrative system of the province?<br /> <br /><strong>Methodology:</strong> Considering that the present study seeks to develop the existing knowledge in the field of "professionalism and meritocracy" in the province, it is a fundamental research in terms of orientation. Because it seeks to extract information through interaction with individuals and understand how they interpret the subject, the philosophy behind this research will be interpretive. Given that the qualitative method is the basis of this research, the data-based theory theory approach will be used to analyze and interpret the data.<br />According to the purpose of the research, purposeful and selective sampling was considered as the best method for selecting experts and participants in the research. In this regard, in order to obtain the necessary data, experts and specialists in this field were identified and interviewed with them (mainly in person and some by telephone).<br /> <br /><strong>Findings:</strong> The results of the study are presented in the form of a qualitative model of database with the focus on "meritocracy in the administrative system of Sistan and Baluchestan" which includes: causal conditions (multiple potential for development, the importance of development in national development, special ethnic and religious structure, high index poverty and deprivation, borderline bulk of the province's regions), pivotal phenomenon (meritocracy for sustainable development), strategies (administrative, political, social), intervening factors (educational poverty, ethnic and religious views, environmental and geographical factors, government factors And institutional, cultural and social factors), contextual conditions (human, environmental, and attitudinal factors) and outcomes (utilization of capacity, promote interaction and social integration, improve the national development process, establishment of sustainable development, promote social trust).<br /> <br /><strong>Discussion and Conclusion:</strong> Meritocracy is a fundamental principle for development and is not limited to a specific community and region. Especially in areas with the characteristics of Sistan and Baluchestan province, it is unlikely that we will examine the development of successful societies and not see a trace of "professionalism, meritocracy, participation and people-centeredness." But over the past decades, the lack of an administrative system based on professionalism and meritocracy has slowed down the development process in the province. In the following, based on the research findings, some of the most important factors of this issue are mentioned.<br />According to the findings of this study, the social and cultural structure of the province is one of the causes of the phenomenon of inadequacy in administrative systems. On the other hand, the weakness in the educational foundations, which also has a long history, has dealt a major blow to the process of meritocracy and, consequently, to the development of the province. The existence of ethnic and religious views in a part of the body of the administrative and political system is also one of the main reasons for the lack of professionalism and meritocracy in the administrative system. Sistan and Baluchestan province, as the second largest province in the country, has features and characteristics that double the importance of empowering the administrative system through professionalism and meritocracy. Accordingly, according to the research findings, in this section, strategies for institutionalizing the meritocracy process in the administrative system of the province are presented. Since the suggestions are the result of combining the opinions of experts and specialists in this field in a research-oriented approach, the researchers believe that by considering them by those in charge, positive changes will take place in the administrative, political and social system of the province.<br /><br />Meritocracy and specialization play a key and decisive role in the developmental process of societies. This issue is more important in Sistan and Baluchestan province because, despite some extensive development capacities, due to some components, the development process is not in the necessary acceleration. Therefore, the present study has been compiled with the aim of designing a model of specialization and meritocracy in the administrative system of the province and has been done in such a way that while recognizing the damages, executive solutions are provided to improve the situation. The qualitative method of grounded theory is used to collect and analyze the data, the process with three stages of open, central and selective coding. After 16 interviews with experts in this field, the necessary data were collected and analyzed. Thus, after a continuous process of comparing the data and the three coding stages, 128 basic concepts were categorized into 23 categories. The results of the study are presented in the form of a qualitative model of database with the focus on "meritocracy in the administrative system of Sistan and Baluchestan" which includes: causal conditions (multiple potential for development, the importance of development in national development, special ethnic and religious structure, high index poverty and deprivation, borderline bulk of the province's regions), pivotal phenomenon (meritocracy for sustainable development), strategies (administrative, political, social), intervening factors (educational poverty, ethnic and religious views, environmental and geographical factors, government factors And institutional, cultural and social factors), contextual conditions (human, environmental, and attitudinal factors) and outcomes (utilization of capacity, promote interaction and social integration, improve the national development process, establishment of sustainable development, promote social trust).شایستهسالاری و تخصصگرایی، نقشمحوری و تعیینکنندهای در فرایند توسعهیافتگیِ جوامع دارد. این موضوع در استان سیستان و بلوچستان اهمیت بیشتری دارد چرا که با وجود ظرفیتهای توسعهایِ گسترده، به دلیل برخی مؤلفهها، روند توسعهیافتگی از شتاب لازم را ندارد. بنابراین پژوهش حاضر با هدف طراحی الگوی تخصصگرایی و شایستهسالاری در نظام اداریِ استان تدوین و به گونهای انجام شده است که ضمن شناخت آسیبها، راهکارهای اجرایی در جهت بهبود وضعیت نیز ارائه شود. برای جمعآوری و تحلیل دادهها از روش کیفیِ نظریه دادهبنیاد استفاده شد که فرایند آن در سه مرحلهی کدگذاریِ باز، محوری و انتخابی انجام شده است. پس از 16 مصاحبه با صاحبنظران این حوزه، دادههای لازم گردآوری و تحلیل شد. بدین صورت که پس از طیِ فرایند مقایسه مستمر دادهها و مراحل سهگانهی کدگذاری، 128 مفهوم اولیه در قالب 23 مقوله دستهبندی شدند. الگوی کیفیِ دادهبنیاد از نتایج پژوهش با محوریت «پیشرانهای شایستهسالاری در نظام اداریِ سیستان و بلوچستان» ارائه شد. این الگو مشتمل بر شرایط علّی (قابلیتهای متعدد بالقوه برای توسعه، اهمیت توسعهی استان در توسعهی ملّی، ساختار ویژهی قومی و مذهبی، بالا بودن شاخص فقر و محرومیت، مرزی بودن بخش عمدهای از مناطق استان)، پدیده محوری (شایستهسالاری در راستای توسعه پایدار)، راهبردها (اداری، سیاسی، اجتماعی)، عوامل مداخلهگر (فقر آموزشی، نگاههای قومی و مذهبی، عوامل محیطی و جغرافیایی، عوامل دولتی و نهادی، عوامل فرهنگی و اجتماعی)، شرایط زمینهای (عوامل انسانی، عوامل محیطی، عوامل نگرشی) و پیامدها (بهرهبرداری مناسب از ظرفیتها، ارتقای تعامل و همگرایی اجتماعی، بهبود روند توسعهی ملّی، ایجاد امنیت پایدار، ارتقای اعتماد اجتماعی) هستند.https://www.smsjournal.ir/article_148913_1342b4b691d545592e8fd14026a96148.pdfانجمن مدیریت راهبردی ایرانفصلنامه مطالعات مدیریت راهبردی2228-6853134920220321Sustainable Human Resource Management in the Banking Industryشناسایی و سطح بندی مولفه های مدیریت پایدار منابع انسانی در صنعت بانکداری28329814891410.22034/smsj.2022.148914FAسعیده شیردلدانشجوی دکتری مدیریت بازرگانی (گرایش رفتار سازمانی و مدیریت منابع انسانی)، گروه مدیریت، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.حامد دهقاناندانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایرانمحمدتقی تقوی فرداستاد، گروه مدیریت صنعتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایرانمهدی حقیقی کفاشدانشیار گروه مدیریت، دانشکده مدیریت و حسابداری دانشگاه علامه طباطبائی، تهران، ایران.0000-0003-4154-5077Journal Article20210831Aim and Introduction: The banking system is one of the most important pillars of the financial sector of any country, which affects the performance of the whole economy by equipping resources, providing liquidity, providing payment instruments, providing facilities, creating interaction between investment and savings and creating balance in the foreign sector. Iran's financial system, like most developing countries, is based on a banking system. In other words, the banking system plays a unique role in having the largest share in financing society. Another feature of the Iranian banking system is the strong role of the government in the fact it has been caused by various factors such as nationalization and merger of banks after the revolution and the late emergence of private banks in the country's economy. The study of sustainable human resource management in the banking industry is one of the topics that has become increasingly important in the last decade. The key to an organization's success in an age of competition and interconnected environments is its ability to maintain and develop human resources. The aim of this study was to identify the components of sustainable human resource management in Sarmayeh Bank.<br />Methodolog: This research has been done with a mixed approach. The present study population consists of 12 senior managers of Sarmayeh Bank who have lived experience in human resource management. In the qualitative part of this study, in-depth semi-structured interviews were used to collect information. The identification of the unit of meaning (themes) began with the open coding of definitions (126 codes). After that, the themes were formatted as high level patterns as possible and provided the basis for the pattern explanation. Relationships between themes were identified through axial coding technique (50 codes). For coding (concept checking), we selected an open coding category and placed it as the main category or phenomenon at the center of the review process, and then linked the other categories to it. This made it possible to design an overall pattern. With selective coding, the main category emerged, which introduces the concept of sustainable human resource management. Initially, the components of sustainable human resource management were identified through literature and semi-structured interviews with experts. Finally, ten components were identified and in a quantitative part, a structural-interpretive model was developed to provide a sustainable human resource management model in Sarmayeh Bank using ISM. Is. In the interpretive structural modeling section, the views of 15 banking experts, researchers and human resource specialists were used to determine the relationships between the identified factors. Sampling was done by snowball method. It was then determined to identify the position of the identified components using a microcomputer based on penetration and dependence.<br />Findings: The results show that the structural interpretive model of Sarmayeh Bank can be presented in six levels, the most important of which is related to the policies and stratgies of the bank. Other identified components include empowerment development, agile environment, increased social responsibility, improved quality of life, elitism, digital alignment, continuous learning, improved performance, and improved working conditions. After the analysis, the system announces its report on the evaluation and classification of the variables. Out of a total of 83 evaluation relations in this matrix, 17 are 0 relations, which means that the factors did not affect each other, or were not influenced by each other. 13 relationships of number 1 showed low impact, 46 relationships of number 2 showed moderate impact and 24 relationships of number 3 showed strong impact. On the other hand, the matrix based on the statistical index with 2 data rotations has 100% utility and optimization, which indicates the high validity of the selected components. Mik mak's analysis showed that Sarmayeh Bank's human resource management system is an unstable system<br />Discussion and Conclusion: The bank's policies and strategies indicate the highest level, the first level (I). In Mick Mac analysis, this variable is in the category of target variables. These variables represent possible goals in the system rather than predetermined results. Increased social responsibility is the second level of structural-interpretive analysis, and in Mick Mac analysis was included in the group of influential variables, among which, often environmental or contextual variables can be found that strongly affect the system. These variables are not controllable by the system At the third level, three components of structural-interpretive analysis were identified, which include creating an agile environment, improving the quality of life and nurturing the elite. In Mick Mac analysis, creating an agile environment and improving the quality of life are in the group of risk variables and elitism are in the group of influential variables. In the fourth level of structural-interpretive analysis, the component of capability development was identified, which in Mick Mac analysis was included in the group of independent variables. In the fifth level of structural-interpretive analysis, three components were identified, which include continuous learning, performance improvement and working conditions, which in Mick Mac analysis, learning in the group of influential variables; Improvement of working conditions were in the group of target variables and performance improvement were in the group of regulatory variables. At the sixth level of structural-interpretive analysis, there is alignment with digital developments, which in Mikmak analysis was included in the group of risk variables, which shows that this component is one of the key variables for sustainable human resource management of Sarmayeh Bank. Consider and, if necessary, change its structure based on these developments.رمز موفقیت یک موسسه در عصر رقابت و محیطهای بههمپیوسته ، توانایی آن در نگهداشت و توسعه منابع انسانی است. این مطالعه باهدف شناسایی مؤلفههای مدیریت پایدار منابع انسانی در بانک سرمایه انجامشده است. روش پژوهش آمیخته است و در ابتدا ، مؤلفههای مدیریت پایدار منابع انسانی از طریق ادبیات و مصاحبه نیمه ساختاریافته با خبرگان شناساییشده است. مصاحبهها با سه روش کدگذاری باز، محوری و انتخابی کدگذاری شدند و درنهایت ده مؤلفه شناسایی و در بخش کمی یک مدل ساختاری- تفسیری برای ارائه الگوی مدیریت پایدار منابع انسانی در بانک سرمایه با استفاده از ISM ایجاد گردیده است. پسازآن برای شناسایی موقعیت مؤلفههای شناسایی شده با استفاده از MICMAC مبتنی بر قدرت نفوذ و وابستگی مشخص گردید. نتایج نشان میدهد مدل تفسیری ساختاری بانک سرمایه در شش سطح قابلارائه است که اصلیترین آن به سیاستها و خطمشی بانک مربوط میشود. سایر مؤلفههای شناساییشده نیز شامل توسعه توانمندی، ایجاد محیط چابک، افزایش مسئولیت اجتماعی ، بهبود کیفیت زندگی، نخبه پروری، همسویی با تحولات دیجیتال، یادگیری مداوم، بهبود عملکرد و بهبود شرایط کار است. تحلیل MICMAC نشان داد سیستم مدیریت منابع انسانی بانک سرمایه سیستمی ناپایدار است.https://www.smsjournal.ir/article_148914_25cf2938032f1183332d0c1076615469.pdf